Some people will probably be disappointed that this is not an actual factory tour, but instead a sort of Guinness Museum in an old factory building. However, you are right next door to where they actually do the brewing and, frankly, as far as museums go, this one was pretty nifty. It's also likely the only museum you'll ever visit that adds more and more opportunities to have a beer as you move through the experience.
The story of Guinness is compelling, from the way the place started to the process of brewing which is unique to this brand. The story is laid out in an interesting fashion, moving upward through the building as you go, until you end up on the upper floors with restaurants (try the Guinness Meat Pie in one of the places on about floor 5) and then finally the Gravity Bar on top of the building where your ticket gets you a free pint and the floor to ceiling glass gives you a great view of Dublin.
This is easily accessible from the hop on/hop off tour bus companies who all stop outside. We booked tickets in advance which may have saved a few minutes getting in. By the way, this can be a crowded experience, but there are enough different exhibits to keep the crowd moving. Despite the crowds, I enjoyed myself, got a pretty good idea of the story they were telling and enjoyed my pint, too! The drinking age in Ireland is 18, by the way, so my 20-year-old son got to enjoy some product, too, as can yours if you're in the mood to allow it!
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