My husband and I enjoyed our stay at the Apollo very much. When we first arrived at the hotel, the very nice, hardworking manager (Alex) said, "The rooms are small, but we keep them clean, and you'll have everything you need for a short stay." I'm happy to say she was right. First and foremost, the Apollo is in an excellent location, being just down the street from St Pancras and Kings Cross stations. The immediate neighborhood has a good choice of restaurants, a laundrette, and a bureau de change.
We stayed in Room 12, at the very top of the building. Yes, the room is indeed tiny, but it did contain everything we required: a comfortable, clean bed and pillows, a shower with plenty of hot water, a hair dryer, TV, free wifi, and a tea kettle and biscuits replenished daily. And the best part--the breakfast! Each morning there is a choice of cold foods--cereal, pastries, yogurts, juices, etc., PLUS a full, cooked-to-order breakfast. I requested a vegetarian English breakfast, and Alex was happy to accommodate. Delicious and much better than many a breakfast I have eaten at fancier, higher-priced hotels!
As others have noted, this hotel may not be for those who need a lot of space, insist on luxury amenities, or who have certain disabilities or mobility issues. The minor inconveniences of a small, simple room may grate on some (for example there was no towel rack in the bathroom of Room 12, though we got along fine without it, and the room always felt a bit drafty, even with the window closed).The stairs are steep and as far as I know there is no lift.
But for the unfussy, budget-minded traveler, I unreservedly recommend the Apollo for its great location, its eager-to-please personnel, its relative comfort, its excellent breakfast, and its reasonable price.
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