I fly to San Diego several times a year and this was my first experience with Alaska Airlines. The price was comparable to other airline but the flight times worked better with my schedule. (I should note that I really like St. Louis airport - just the right size to make life easier when traveling) The Alaska ticket agents at both ends of the trip were fantastic. The plane was a smaller jet, which I prefer, boarding was quick with no hassles. I upgraded on the trip down, plenty of leg room and the wine was OK. I stayed in economy on the way back and I found no leg room issues, I'm 5'11. Free movies made the flight even faster. Whenever I can I will be an Alaska Airline regular.