The spotlight's on comfort and convenience at Premier Inn Hotel Blackpool East (M55 Jct 4). You're just a short hop from all the resort's famous attractions and well placed for key business and leisure locations further afield, too. You could sparkle and shine at the famous Pleasure Beach, Tower and Illuminations. Fix your focus on the other gems of the North West coast. Or polish your swing at the Royal Lytham & St Annes Golf Club. Then when you're day is done, kick back in our tasty restaurant, spacious rooms and extra-comfy beds. Directions: Situated just off the M55(J4). Take 1st left off the roundabout and the hotel is on the right opposite B&Q. Next to the Outside Inn.