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Vienna Shopping Guide

In a city where imperial court luxury still reigns, Vienna indulges shoppers in life’s finer things along the Danube. Many of the shops that once supplied the emperor with new clothes, perfume, and sweets are still among the most revered in the city center. There’s no doubt Vienna adores tradition. But modern designer boutiques and wildly diverse markets also delight shoppers with unexpected treasures. Here are some of the best places to experience Vienna’s shopping culture.

Inner Stadt (First District)

In the grand Inner Stadt—home to the Hofburg Palace, St. Stephen’s Cathedral and State Opera House—former suppliers to the emperor and exclusive flagship stores line Kohlmarkt, Vienna’s most established luxury promenade. Walk to Kärntner Strasse to see the glittering Swarovski boutique and the Steffl department store’s glass elevator with stunning views of the busy street below. Cafés and coffee shops make excellent stops for people-watching along many pedestrian-only cobblestone streets in the area. Historic buildings house everything from Austrian jewelry and fashion brands to chocolatiers and porcelain shops. The side streets around Graben are an antique hunter’s dream, with boutiques selling Baroque armories, fine rugs, Renaissance chests, classic timepieces, and other gems.

Top Places to Shop in Vienna
Beer Store Vienna
23 reviews
Beer connoisseurs can sample Austria’s centuries-old brewing tradition at Beer Store Vienna, which has a beer store, homebrew supplies, and taproom with special tastings and seminars.
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Steffl
134 reviews
One of only a few department stores in Vienna, the multi-floor Steffl offers major fashion labels. Take the glass elevator to the rooftop restaurant for views of St. Stephen’s Cathedral.
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Meiselmarkt Wien
14 reviews
Vienna’s only market located entirely in a building, Meiselmarkt has a shopping mall atmosphere and offers shoppers a selection of fruit and vegetables, meat, fish, and baked goods.
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Goldenes Quartier Vienna
8 reviews
This exclusive new 1st District shopping development is located in a complex of heritage-listed historic buildings between Tuchlauben and Am Hof and includes luxury brands Prada, Miu, and Vuitton.
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Wagner Juwelier
7 reviews
With both a goldsmith and watch maker in house, Wagner Juweiler is a traditional Viennese jeweler in the 1st District selling luxurious brands such as Rolex, Cartier, Bulgari, and Hublot.
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Zuckerlwerkstatt Vienna
56 reviews
Translated “sugar workshop,” this candy store in the 1st District sells traditional Viennese silk candies filled with chocolate. Visitors can watch the handmade process in the viewing kitchen.
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The Viennastore
5 reviews
For souvenirs without the kitsch, The Viennastore hits the mark. You’ll find classic pieces made in Vienna: J. & L. Lobmeyr crystal, Augarten porcelain, Vienna clocks, games, and books.
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Ina Kent Store
This Viennese designer is known for her stylish, multi-functional bags. Her namesake Ina Kent Store on Neubaugasse is an icon among trendsetters in the 7th District.
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Mühlbauer Hutmanufaktur
3 reviews
This Viennese hatmaker is a favorite for classic and fresh trends. Brad Pitt and Yoko Ono are fans of the international brand with a flagship store in the 1st District and another in the 7th District.
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Vienna Naschmarkt
3 492 reviews
Vienna’s largest market, Naschmarkt near the Karlsplatz and Kettenbrückengasse metro stations, has more than 120 food stalls with every ethnic variety imaginable. Saturdays it includes a flea market.
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BahnhofCity Wien Hauptbahnhof
34 reviews
This shopping mall at Vienna’s main train station has longer hours than most other stores in the city. It’s a convenient place to pick up groceries, books, clothes, and more.
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Parfumerie J.B. Filz
3 reviews
A perfumery founded in 1809, J.B. Filz was once a supplier to the Imperial Court. This 1st District business located on Am Graben still produces centuries-old fragrances from original recipes.
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J & L Lobmeyr
22 reviews
A Viennese icon among collectors of fine crystal, J. & L. Lobmeyr is a former purveyor to the Imperial Court. The glass maker’s store features unique chandeliers and mouth-blown glassware.
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Donau Zentrum
217 reviews
Just east of the Danube River from the city center, this large shopping mall is next to a metro stop and includes international fashion brands, a cinema, restaurants, and coffee shops.
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Ringstrassen Galleries
68 reviews
At the edge of city center, this indoor shopping mall includes 60 shops and restaurants. It is located on Kärntner Ring, where the city walls once stood, near Stadtpark and the Opera House.
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Augarten Porzellan
28 reviews
The 1st District flagship store of this traditional Viennese porcelain maker, a former Imperial Court purveyor, is artfully designed. Shoppers can also visit the factory and museum east of the Danube.
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Lena Hoschek
1 review
A Viennese clothing designer with stores around the world, Lena Hoschek has a chic flagship store in Vienna’s 1st District. One of her clothing lines, “Tradition,” celebrates the Austrian dirndl.
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Manner Shop
405 reviews
Within walking distance of St. Stephen's Cathedral is the sweet shop flagship that bears the church’s image on its iconic pink foil packaging. Manner Shop is synonymous with Vienna’s nougat wafers.
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Swarovski Kristallwelten Store Wien
9 reviews
At the three-story world headquarters of this legendary crystal brand in the 1st District, shoppers can browse jewelry, figurines, and art installations, or visit the Moët & Chandon champagne bar.
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Pregenzer Fashion Store
On Schleifmühlgasse in the 4th District, Jutta Pregenzer sells her own designed collections and international brands at her namesake store set among fashionable shops, restaurants, and galleries.
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