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SAB World of Beer

Entrance on Becker St. 15 President Street | Newton Cultural Precinct, Johannesburg 2001, South Africa
+27 11 836 4900
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A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city. The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle! Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs. Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years. It also houses a five-star conference and event venue. Visit experience it for yourself! Access SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct. It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes. Shuttle services from the Gautrain station can be arranged at a minimal cost.
  • Excellent52%
  • Very good36%
  • Average10%
  • Poor1%
  • Terrible1%
Travellers talk about
“beer tasting” (57 reviews)
“beer making” (19 reviews)
“brewing process” (16 reviews)
Open Now
Hours
Hours Today: 10:00 - 17:00
Suggested Duration: 1-2 hours
LOCATION
Entrance on Becker St. 15 President Street | Newton Cultural Precinct, Johannesburg 2001, South Africa
CONTACT
Website
+27 11 836 4900
Ways to Experience SAB World of Beer
from US$171,00
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from US$55,00
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from US$47,70
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"beer tasting"
in 57 reviews
"beer making"
in 19 reviews
"brewing process"
in 16 reviews
"brewery tour"
in 10 reviews
"free glass"
in 7 reviews
"love beer"
in 7 reviews
"milk stout"
in 6 reviews
"beer experience"
in 5 reviews
"fun tour"
in 5 reviews
"tour takes"
in 7 reviews
"world class"
in 7 reviews
"south africa"
in 11 reviews
"history"
in 119 reviews
"sorghum"
in 9 reviews
"souvenir"
in 8 reviews
"jhb"
in 15 reviews
"rand"
in 9 reviews
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1 - 10 of 444 reviews

Reviewed 3 days ago via mobile

TK made our visit informational and fun!! The staff was friendly and welcoming!!! Definite suggestion for others!!!

Thank Julia M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 4 days ago via mobile

We had a great time at SBS the tour was great along with the tasting and bar after our guide was brilliant and was really informative and helpful he has a tough job we can’t remember his name we had to much alcohol to remember....More

Thank Bucksbunch
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago

We were touring on the on again off again bus and stopped here to relax. We did the tasting room cause we also wanted lunch and for a small price you get to taste two beers. The tasting is not a taste. It's a full...More

Thank Hobbesey
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 5 days ago

Dear Hobbesey Thank you very much for taking time to send us a review. I am pleased to hear that you had a good time, I hope next time you will have more time to spend with us, glad you enjoyed the complimentary beers at...More

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Reviewed 2 weeks ago

We had a lovely time at the SAB World of beer. We found the tour very interesting and enjoyed tasting all the different things they had to offer. Fun for a group to enjoy.More

Thank theresah0ffmann
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 5 days ago

Dear Theresah0ffmann Thank you very much for taking time to send us a review. I am pleased to hear that you had an amazing experience and enjoyed the different offerings we have. I hope you enjoyed the rest of your visit in Jozi. Looking forward...More

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Reviewed 2 weeks ago

It was wastage of time and money. within R199 they are give 6 beers with 30 ml for tasting. However we can buy 20 beers within same price. why should we know process of preparing beer. Just enjoy drinking beer.More

Thank prasad u
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 5 days ago

Dear Prasad u Thank you very much for taking time to send us a review. Please let me know when will you be visiting Johannesburg again as I would like to invite you for an amazing experience on the tour and the history of the...More

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Reviewed 2 weeks ago

the SAB world of Beer was so nice every one was so friendly and we had a Tour and the men who took us on tour was so friendly and he explain everything in detail and tasting of beer and traditional beer was so nice...More

Thank julianeamses
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 5 days ago

Dear Julianeamses Thank you very much for taking time to send us a review. I am pleased to hear that you had an amazing experience on the tour and the history of the discovery of beer, glad you enjoyed the beer tasting at the end....More

Report response as inappropriate
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Reviewed 3 weeks ago via mobile

Gives a history of brewing beer all the way back to the Egyptians. The tour guides are well trained and entertaining. You get a free glass and a taste of primitive beer and chocolate stout along the way ( at least we did). The tour...More

Thank Glen L
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 3 weeks ago

Dear Glen L Thank you very much for taking time to send us a review. I am pleased to hear that you had an amazing experience on the tour and the history of the discovery of beer, glad you enjoyed food and found it affordable....More

Report response as inappropriate
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Reviewed 4 weeks ago via mobile

Nice experience covering the history of beer, contemporary use and manufacturing! Also enjoyed the beer tasting at the end. Educational! I would’ve just liked to see the process happening in real time.More

Thank Anzel d
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 3 weeks ago

Dear Anzel d Thank you very much for taking time to send us a review. I am pleased to hear that you had an amazing experience on the tour and the history of the discovery of beer, glad you enjoyed the beer tasting at the...More

Report response as inappropriate
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Reviewed 4 weeks ago

This was a nice experience and a lot of fun, the tour guide was very informative and the beer tasting was good especially pairing and beer, they made it really very special for the dads and the kids watch movies. Your get much more as...More

Thank lurendag
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 3 weeks ago

Dear Lurendag Thank you very much for taking time to send us a review. I am pleased to hear that you had fun and an amazing experience on the tour and the father's day packages. Glad you enjoyed food, beer, experienced our friendly staff and...More

Report response as inappropriate
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Reviewed 11 June 2018

Although this was opened by SA breweries (opened by Nelson Mandela no less, before SAB was taken over), it is predominantly an exhibition of beer/museum of SAB beer rather than being on a working brewery site. It is open seven days a week. There is...More

Thank malabarfly
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 3 weeks ago

Dear Malabarfly Thank you very much for taking time to send us a detailed review and I fully agree with your statement "I don’t regard the rating as that important as the most useful information should be in the text of a review rather than...More

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Ask a question
Questions & Answers
Rineke S
11 June 2018|
Answer
Response from Felicia M | Property representative |
Dear Rineke S Yes you can, please send me your email address so that I can send you the menu. Looking forward to welcoming you soon!
0
Votes
smrgeog
2 March 2016|
Answer
Response from Tony R | Property representative |
Tickets can be purchased at the door, on arrival, with pleasure. We look forward to seeing you soon Regards Tony
0
Votes
lizatjie
14 July 2015|
AnswerShow all 7 answers
Response from Tony R | Property representative |
Hi lizatjie Our Tours operate 7 Days per Week, as follows: Tuesday to Saturday: 10h00 to 17h00 Sunday and Monday: 10h00 to 16h00 The normal Tour (R95) takes approximately 75 Minutes, and the Tour plus Beer Tasting (R140... More
0
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