We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Insadong

Insa-dong, Jongno-gu, Seoul, South Korea
Website
Share
Save
Book In Advance
Map
Satellite
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Neighbourhoods
Neighbourhoods
Overview
More
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries” (147 reviews)
“souvenir shops” (135 reviews)
Suggested Duration: 2-3 hours
LOCATION
Insa-dong, Jongno-gu, Seoul, South Korea
Insadong
CONTACT
Website
Ways to Experience Insadong
from US$18,00
More Info
from US$82,00
More Info
from US$55,00
More Info
from US$50,00
More Info
Write a ReviewReviews (5 742)
Traveller rating
Traveller type
Time of year
Language
  • More languages
All reviews
"art galleries"
in 147 reviews
"souvenir shops"
in 135 reviews
"korean souvenirs"
in 70 reviews
"the main street"
in 124 reviews
"place to buy souvenirs"
in 33 reviews
"tea house"
in 62 reviews
"street food"
in 184 reviews
"korean tea"
in 34 reviews
"knick knacks"
in 32 reviews
"anguk station"
in 46 reviews
"shopping area"
in 62 reviews
"great shopping"
in 49 reviews
"street vendors"
in 50 reviews
"dumplings"
in 35 reviews
"walk around"
in 34 reviews
"handicrafts"
in 116 reviews
"gifts"
in 172 reviews
Filter

1 - 10 of 3 216 reviews

Reviewed yesterday via mobile

Shopping center, whether for the expensive or cheap. Some gifts can be obtained here. Places to eat are also many choices. Easily reachable by subway or taxi.

Thank Agungsbatu
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 2 days ago via mobile

Had lunch here, Hanbok (traditional Korean clothing photo shoot), a little shopping. It’s worth an hour or two if you are in the area.

Thank aaronma
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 6 days ago

It is a haven for arts and crafts enthusiasts. nevertheless good to browse through the many shops which are a bit different from the meongdong area.

Thank Edmund E
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
See more reviews
Reviewed 1 week ago

I enjoyed walking through this area with its numerous shops, galleries, and restaurants. The Poop Cafe is also located in this area. Insadong is within walking distance of the Gyeongbokgung Palace.

Thank Bill C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

Love this little pocket of Seoul. Great little restaurants and cafes. Specialty and artsy shops and galleries make this a special little area. Just a few minutes from Myung Dong.

Thank SuzNfamily
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

We stayed at the Centermark hotel for 5 nights which is in the heart of Insadong. The city is very lively with a very busy alley of all sorts of stores and restaurants.

Thank Fashionale
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago

We come to Insadong every time we come to Korea it seems and every time there's something new. It's mostly little shops with various things for sale. You find some good finds. My daughter bough jewelry, we bought a traditional Korean painting (not cheap, but...More

Thank Paul L
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago

Full of people, shops and small restaurants. Good place to collect souvenirs, though the choice is not very wide.

Thank ensam971
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago

Hold on to your wallet. This place has many cute things, I barely able to hold my urge to splurge here. While you are here, find hotteok (red bean sweet fried bun) stall and enjoy warm hotteok.

Thank annieflln11
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

Insadong also known as Ssamziegil is a famous tourists attraction. The centre point of attraction is the beautifully decorated origami hanging above between buildings. There are loads of souvenir shops around which is suitable for us tourists to spend our money on 🤔. If you...More

Thank Andre T
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Nearby
Insadong
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
...More
Nearby HotelsSee all 557 hotels in Seoul
Saerim Hotel
94 reviews
.09 km away
Sunbee Hotel
443 reviews
.14 km away
Hotel Aventree Jongno
397 reviews
.19 km away
Centermark Hotel
721 reviews
.21 km away
Nearby Restaurants
O'sulloc Tea House Insadong Store
277 reviews
.05 km away
Osulloc Tea House
67 reviews
.05 km away
Bukchon Sonmandu Insa
73 reviews
.03 km away
Insadong Geu Jib
44 reviews
.03 km away
Nearby Attractions
Jogyesa Temple
802 reviews
.24 km away
Ssamji-gil
403 reviews
.02 km away
Unhyeongung
123 reviews
.29 km away
Ask a question
Questions & Answers
Jerico C
14 April 2018|
AnswerShow all 5 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
2
Votes
Doreen T
13 October 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.
0
Votes
Janice O
13 May 2015|
AnswerShow all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.
0
Votes