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Jaguar Factory Tour
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Certificate of Excellence
Traveller Overview
  • Excellent88%
  • Very good8%
  • Average3%
  • Poor1%
  • Terrible0%
Travellers talk about
What does it take to bring to life some of the most technologically advanced cars in the world? See 'Behind the Roar' at Jaguar Castle Bromwich – Experience the making of our award-winning models with a tour at the home of this unique British brand.
Suggested duration: 2-3 hours
Chester Road | Jaguar Experience Centre, Castle Bromwich B35 7RA, England
+44 121 786 6001
Most Helpful Positive Review
Reviewed 2 May 2017

I've been to 10+ auto factory tours, and this 1:1 tour was my favorite. The small group tour (affordable) is 1.5 hours long and a group of about 10 The VIP tour is you + your guests, 3 hours (or whatever you want), and you...More

4  Thank lwelshCO
Most Helpful Critical Review
Reviewed 18 July 2016 via mobile

I was very disappointed with this tour mainly due to a guide called Mike who was very poor and uninteresting. He kept walking fast and leaving his group behind, he did not know the difference between his left and right and was obsessed by rivets....More

5  Thank JohnHorley
Patrick R, Deputy Manager at Jaguar Factory Tour, responded to this reviewResponded 9 September 2016

Hi John, Thank you for your review. Could I ask you to contact our manager on 0121 786 6001 to enable him to understand the issues which you experienced. Many thanks, Rebecca

Reviews (59)
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All reviews assembly line whole process manufacturing process wonderful morning car nut mind boggling love cars knowledgeable guide small group ask questions explained everything car manufacturing fascinating insight great visit on display spitfire robot
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1 - 10 of 59 reviews
Reviewed 9 October 2018

Highly recommended for all, even if you are not a petrolhead. The tour guide was informative and patient, encouraging of questions and giving full answers. The factory is a great British success story and its legacy is one of which we can all be proud.

Thank juliancdmorgan
Reviewed 9 October 2018

We were met by Mike, our guide for the morning. He took us to the welcome area where we were introduced to the other visitors and were given fresh tea or coffee with a freshly baked pastry of our choice. There was a health and...More

1  Thank jokamorgan
Reviewed 8 August 2018

From the minute we arrived we were looked after The person who showed us around was most informative and left nothing out answering questions He really made they day most interesting

1  Thank Justin W
Reviewed 6 August 2018

Had a Virgin voucher for the Castle Bromwich tour. I have an F-type and this tour was brilliant as covered the entire F-type assembly process. Only small groups taken around, we were just 6. Great guide who was very knowledgable and took the entire visit...More

Thank Steve H
Reviewed 25 June 2018

Jaguar and Land Rover experience was a two and a half hour informative tour around the factory. Our guide was a lady who explained everything in detail. Robots do an incredible job. Timing is fantastic We went early to start the tour at 9.30 am...More

1  Thank marlenedebono
Reviewed 11 June 2018

On arrival you are offered refreshments and introduced to your tour guide. For us, this was someone who was passionate and knowledgeable about Jaguar. The tour lasted around 3 hours - and was focused mainly on the F-Type line. We were able to see the...More

1  Thank RLeah1130
Reviewed 11 June 2018

The tour of the Jaguar factory at Castle Bromwich is interesting and fascinating and tells the story not only of modern car production such as the F type but also this is the factory where Spitfires were made for world War 2. Amazing and well...More

1  Thank 14MikeM
Reviewed 5 June 2018 via mobile

Disappointing tour as we did not get to see the main production line. The F line is very dated with heavy manual labour Expensive for the main line to be excluded

Thank Iain W
Reviewed 3 May 2018

I visited the Jaguar Experience with my 90 year old friend (who made the whole 3 hour trip unaided on his feet!) who previously had run his own engineering company. He was transfixed by the robotic production methods on display here and the logistic challenges...More

1  Thank Stephen S
Reviewed 25 April 2018

Excellent well managed and guided tour in a small group with a well informed and enthusiastic guide covering panel pressing and a detailed look at the production of the F type. Of particular benefit to those interested in car production but also fascinating for those...More

1  Thank LHJ42
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Questions & Answers
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18 June 2018|
AnswerShow all 4 answers
Response from 14MikeM | Reviewed this property |
Hello Yes there is a desk and shelves with clothing and other memorabilia some reduced in price. We bought a nice waterproof jacket. Enjoy
15 January 2018|
AnswerShow all 4 answers
Response from Sparkyfletch | Reviewed this property |
Is this a statement, question or just gibberish. I have read it three times and remain no wiser. It is a sophisticated tour run by professional guides. The guide we had would be mortified by your reference. I would stay at... More