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Open today: 10:30 - 21:00
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Certificate of Excellence
Traveller Overview
  • Excellent53%
  • Very good29%
  • Average12%
  • Poor4%
  • Terrible2%
Travellers talk about
“beer tasting”(391 reviews)
“free beer”(562 reviews)
“brewing process”(445 reviews)
The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the...more
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Hours Today: 10:30 - 21:00
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As featured in 3 Days in Amsterdam
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
+31 20 721 5300
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Reviews (20 913)
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All reviewsbeer tastingfree beerbrewing processrooftop barbrewery tourfree giftbeer makinginteractive gamesvip tourpour your owninteractive experiencelearn howgreat funself guided tourgift shopa lot of funcouple of hours
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1 - 10 of 10 680 reviews
Reviewed today

visited the heineken experience on a solo trip. it was definitely not for a solo tripper. the tour started off boring and slow. the building has some cool features, best part was the 2 and a half beers included in tour price.

Thank Ximena G
Reviewed today via mobile

I don’t like Heineken beer, but we decided to do this tour. I would say don’t adjust your schedule to visit. If you are in the area or are looking for something to do then go. Just don’t make it part of your “must do”...More

Thank Stonecity57
Reviewed yesterday

I'm more of an art museum guy but I enjoyed Heineken's museum. I learned about the brewery's past and how they make beer. At the end of the tour, which is not long, we got to taste fresh Heineken beer. Wow, it was FRESH! Tasty...More

Thank maschw01
Reviewed yesterday

Purchased the tour, so we skipped the lines. Let me say, if you purchase your tickets online don't forget to stop by the store counter, not at Heineken to get your tickets to get in. Yes, we made that mistake. You go through animation on...More

Thank RuBoxerMom
Reviewed yesterday via mobile

We enjoyed the Heineken experience. There was a lot of animation toward the end of it that we felt they were just trying to fill time. It was still fun.

Thank Joan H
Reviewed yesterday

The percentage of useful information is minimal - some history photos, some bottles and stuff to make bear. Most of the time screens showing beer, and again screens showing beer. Huge waste of time.

Thank Grigor G
Reviewed 2 days ago

The Heineken Experience way WAY more than we expected. I recommend buying tickets ahead of time and arriving early to avoid the line. The tour was so much fun. We were able to take lots of pictures and interact with all the exhibits-- taking pictures,...More

Thank ayr1286
Reviewed 2 days ago via mobile

Interesting tour of the original brewery. Lots of history and fun things to do. Free beer at the end!!! What’s not to love!

Thank itsKrista
Reviewed 2 days ago

I guess if you're a massive beer drinker this place is for you. However, for my friend and I, it was average. I was mainly interested in seeing and learning how the beer was made but I left the Heineken Experience none the wiser and...More

Thank Lucy W
Reviewed 2 days ago via mobile

Tourist trap. Stay sway. Thousands of tourists, pushed through the rooms. Happy ending with 2 beers in the bar. Not worth the money

Thank Trond K
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De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
Questions & Answers
Ask a question
27 June 2018|
AnswerShow all 6 answers
Response from lpwaikiki | Reviewed this property |
I’m not sure. You may want to google Heineken directly
7 April 2018|
AnswerShow all 7 answers
Response from 833Christine | Reviewed this property |
I don’t think there is but I don’t think I would take young children to it.
Lee W
25 March 2018|
Response from Marco C |
I would say yes! Watch out for the “coffee shops “ they have a way of disrupting time