Sergio's Silver from Taxco
Sergio's Silver from Taxco
5
11:00 AM - 7:30 PM
Monday
11:00 AM - 7:30 PM
Tuesday
11:00 AM - 7:30 PM
Wednesday
11:00 AM - 7:30 PM
Thursday
11:00 AM - 7:30 PM
Friday
11:00 AM - 7:30 PM
Saturday
11:00 AM - 7:30 PM
About
"Celebrating our 28th Anniversary in Cozumel" Sergio's Silver from Taxco is family-owned and operated business that began in our hometown Taxco, known worldwide as “Mexico's Silver Capital” and where the jewelry that we offer is made by talented Mexican jewelers. You are guaranteed personal attention from Sergio Sr. and Sergio Jr., who have more than thirty years of experience in the business. Our three stores are located side by side in Downtown Cozumel's Main Square. We have been in business in Cozumel since 1995 offering quality silver jewelry to our visitors and making new clients each day as well as receiving our repeated and recommended clients. You will find quality silver jewelry at Sergio's Silver from Taxco. Our goal is to earn the trust and loyalty of our clients. We strive to provide outstanding customer service so your shopping experience is enjoyable and you will look forward to visiting us again soon.
Duration: 1-2 hours
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  • Xenadiva
    4 contributions
    5.0 of 5 bubbles
    The real deal. Beautiful pieces from Taxco!
    Sergio’s jewelry is beautiful and it’s a no pressure shop, which comes as a huge relief because the rest of Cozumel feels like Chinatown in NYC circa 1992… I found some really beautiful earrings done in the particular Taxco style I was looking for. They are very helpful and friendly. I highly recommend this shop and would go back again next time I’m in Cozumel.
    Thank you so much for taking the time to review your shopping experience at our stores. It was a real pleasure to meet you and I hope you enjoy your Frida Kahlo style earrings very much. Looking forward to seeing you in our stores next time you visit Cozumel! Happy New Year 2024!!!!
    Written 27 December 2023
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited December 2023
    Travelled solo
    Written 24 December 2023
  • Maesteve
    Shelton, Washington42 contributions
    5.0 of 5 bubbles
    Love the quality and workmanship!
    I have been to Sergio’s several times and always happy to browse here. Sergio gave no pressure but provided some nice choices. He made me a ring years ago And this time a beautiful matching bracelet. Enjoyed visiting with Sergio and hope to be back. He offers quality pieces and will design for you.
    We truly appreciate the time taken to review our work, business and shopping experience at our stores. Thank you for trusting us when designing jewelry for you. My father and I thank you for your support to our business!
    Written 20 January 2024
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited January 2024
    Travelled as a couple
    Written 20 January 2024
  • Rhiannon B
    Clearwater, Florida5 contributions
    5.0 of 5 bubbles
    Sergio has made a new customer for life
    I cannot express enough how absolutely blown away I am with not only the quality of stunning pieces that Sergio has but also the level of customer service. When you walk in it’s like being greeted by an old friend. It was my husband and I’s first time shopping in Cozumel and we were aware how risky the shopping can be sometimes. I have never felt more comfortable shopping for jewelry in my entire life. I was spoilt for choice, I practically wanted to purchase the entire store. Not to mention, Sergio really cares about his customers and almost every single piece in his shop is unique and one of a kind. I purchased a gold and sapphire ring as well as a silver bracelet. The prices are fair and the quality is unmatched. I cannot wait to continue to grow my collection of Sergio silver! Stop by if you get the chance. You will not regret it.
    Thank you so much Rhiana and Eric for researching where to buy jewelry while in Cozumel and for the opportunity given to us to show you our work and business. It is always a pleasure meeting and making new clients. And if they are polite and kind is a PLUS!!! Enjoy your unique gold sapphire ring and bracelet and looking forward to seeing you back in our stores when visiting Cozumel!
    Written 22 March 2024
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited March 2024
    Travelled as a couple
    Written 21 March 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

Popular mentions

5.0
5.0 of 5 bubbles177 reviews
Excellent
168
Very good
6
Average
1
Poor
0
Terrible
2

ViiveS
2 contributions
5.0 of 5 bubbles
Dec 2019
Stopped into this shop last week when the cruise we were on stopped in Cozumel. Had done a little window shopping and something caught my eye. Went back to the store later and found a magnificent pendant that featured an Aztec calendar that we bought. Sergio and his sister told us a bit about the family business - they did not pressure us to buy anything and allowed us to browse and try on various pieces before we decided which one to buy. I would highly recommend this store and I would go back in a second. Thank you!
Written 6 January 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Good Afternoon, Thank you for the opportunity to show you both our work and business. We hope you enjoy your Aztec Calendar with opal very much. We look forward in having you again in our stores next time you visit Cozumel. Have a great year 2020!!!
Written 8 January 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Karin W
7 contributions
1.0 of 5 bubbles
Aug 2023 • Couples
In August I walked into Sergio’s shop in Cozumel. He was friendly, talked a lot about the good quality of his jewelry which seemed expensive but nice. I bought a little silver pendant, a Mayan calendar, for over 100 USD and a small silver chain for 30 USD. Two weeks later I woke up in the morning and realized that the the chain was broken. I hadn’t pulled or strained it just broke while I was asleep. Since I had already left Mexico I wrote to Sergio to refund the money for the chain since this was clearly a production fault. But instead of apologizing I got the most nasty response, blaming me for having torn the chain and he refused to refund the money. After all the sweet talk in the shop and first appearance of quality this was a big disappointment and lacked any basic business ethics. Be careful when you enter his shop!!
Written 4 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Good morning Mrs Karin, This is Sergio Jr responding in regards of your purchase. To be clear you purchase from me a Mayan calendar pendant and matching earrings for ($1920 pesos) $116USD. Not just a pendant as you mention. I gave you the chain for ($610 pesos) $37usd. All items I consider for a very reasonable price, even though you think that's a very high price since you can get chains for $10 dollars and jewelry at better prices when purchasing it in Thailand or India. (according to messages you send me via whatsapp). I am very flexible when it comes to dealing with my clients after purchasing an item or items in our stores. Whether they need support in exchanging an item or fixing it. Many times I have even pay the international shipping fee in order to send them another jewel similar to the one they purchase in case it presented a flaw. What I cannot accept is the attitude from you saying that after wearing the chain and pendant for two weeks even while sleeping, one day you woke up and the chain magically decided to break on you for no reason. As I mentioned, on the image that you send me you can clearly see how the silver strings of the chain look as if it was pulled, not saying you did it on purpose, but it is very common that you can pulled it or it can get stuck with something, EVEN when you are sleeping with a soft pillow. And then DEMANDING me to refund to your credit card your payment because the quality of jewelry I sold you is not good. As if we were to use a less quality silver only on the chain you chose but not on the hundreds of other chains that we offer and sell every month. And if by "sweet talk" you mean that I did not push you to come into my store and you came in on your free will, and I did not pressure you in any way while browsing in the three rooms, and I explain to you the history of my family business and work and I did not push you to buy at all, but in fact you decided on your own terms to make the purchase; then just so you know, that is the way I like to treat my visitors. Refunding you the $37 dollars for the chain was not the issue, it was your rude attitude of simply demanding. I respect our visitors and our clients, but I simply ask the same in return. And again, I wish you a great day and a successful life Mrs Karin.
Written 7 August 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Jim G
3 contributions
5.0 of 5 bubbles
Mar 2021
We had heard good things about Sergios, were delighted to find all was true. We meet Sergio himself, and he spent some time showing us his handmade silver.
We purchased several pieces and enjoyed the relaxed shopping experience that has become rare in Cozumel. This is a family run business, highly recommended stop during your trip.
Written 4 March 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thanks so much for the opportunity to show you our work and business. We are sure that we will see you again in the future and you have our word that every visit we will have unique quality jewelry to show you along with an outstanding costumer service. Keep taking good care and have a great day.
Written 22 April 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Rhiannon B
Clearwater, FL5 contributions
5.0 of 5 bubbles
Mar 2024 • Couples
I cannot express enough how absolutely blown away I am with not only the quality of stunning pieces that Sergio has but also the level of customer service. When you walk in it’s like being greeted by an old friend. It was my husband and I’s first time shopping in Cozumel and we were aware how risky the shopping can be sometimes. I have never felt more comfortable shopping for jewelry in my entire life. I was spoilt for choice, I practically wanted to purchase the entire store. Not to mention, Sergio really cares about his customers and almost every single piece in his shop is unique and one of a kind. I purchased a gold and sapphire ring as well as a silver bracelet. The prices are fair and the quality is unmatched. I cannot wait to continue to grow my collection of Sergio silver! Stop by if you get the chance. You will not regret it.
Written 21 March 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you so much Rhiana and Eric for researching where to buy jewelry while in Cozumel and for the opportunity given to us to show you our work and business. It is always a pleasure meeting and making new clients. And if they are polite and kind is a PLUS!!! Enjoy your unique gold sapphire ring and bracelet and looking forward to seeing you back in our stores when visiting Cozumel!
Written 22 March 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Venture81540
8 contributions
5.0 of 5 bubbles
Jan 2020
A trip to Cozumel is not complete until we visit Sergio’s Silver shop. Sergio and his son are very pleasant and they do not pressure you into buying anything. They let you browse and always answer any questions you may have. We will definitely visit the next time we are in Cozumel!
Written 3 February 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
We truly appreciate giving us the opportunity to show you our work and business. You have our word that we will continue working with dedication so that every time you visit us we will have quality silver jewelry to offer you and in a relax enjoyable atmosphere. Have a great day and see you next time you visit the island. Remember you can keep track of our new collections through our website.
Written 4 February 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

beau77
Canal Winchester, OH1 604 contributions
5.0 of 5 bubbles
Jun 2021 • Family
We have been shopping at Sergio's for many years. It is the only place we buy our silver from. It is family owned and Sergio and his son are super nice with very fair pricing. We always fine something unique when we go and the quality is exceptional. This is a must stop place for anyone visiting Cozumel!
Written 29 June 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Truly appreciate your feedback and we will continue to work with our best effort in order to have unique quality jewelry to show you during your visits along with the best costumer service that you deserve. Keep enjoying your time in Cozumel and have a great day.
Written 30 June 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Bearcats50
Saint Bonifacius, MN58 contributions
5.0 of 5 bubbles
Feb 2023 • Solo
If you’re looking for something truly unique from the island; you must go see my good friend Sergio. He will take your idea, come back three days later, and your idea has now become a beautiful reality! Thank you again my friend. See you again next year.
Written 1 March 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you so much for many years of trust in our work and business and for always recommending un with your family and friends. We truly appreciate seeing you both every time you visit us. See you again on your next trip to Cozumel!!!!
Written 7 March 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Brenda L
Victoria, Canada3 contributions
5.0 of 5 bubbles
Nov 2021
I was in Mexico this past November, my 4 friends and I stumbled across Sergio's Silver. What a gem we found. We all purchased several items and love them all.

Once I returned to Canada, I could not stop thinking about this one bracelet I fell in love with. I contacted Sergio via his web page asking him if he could make me one and send it to me.

Sergio contacted me within 24 hours and we converse back and for a few time. I just want to say this company is very professional and their service is up standing.

I type this note with a smile on my face as I am wearing my new bracelet.

Many thanks Sergio, and I will deftly see you the next time I am in your country!

Love from Canada
Brenda
Written 10 January 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you so much Mrs Brenda and friends for giving us the opportunity to show you our work and business when you walked by our stores. I’m glad you all love all the many items of jewelry you purchased that day. And thank you for trusting in me to make you another bracelet and purchasing it online. It makes me happy to know you love it. Our goal is to create long relationships with our visitors. We treat and see you all more like friends than to label you as customers or a sale. We look forward in seeing you next time you visit our beautiful island. In the meantime you can keep track through our site for the new arrivals. Have a blessed night and thank you for taking the time to write a review about your shopping experience with us.
Written 10 January 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Bearcats50
Saint Bonifacius, MN58 contributions
5.0 of 5 bubbles
Feb 2021 • Couples
Long story short I had lost my wedding band back in October on a hiking trip. We decided to wait until we came back to Cozumel to replace it and go to the same place we had purchased the original one. No luck. On the recommendation of some good friends from Colorado; we decided to go visit Sergios and see what he had. He didn’t have what I was looking for, but he custom designed the exact band I wanted. It turned out to be so much better than the original wedding band. Such outstanding work and quality! Thank you Sergio.
Written 22 February 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you very much for the opportunity to show you our work and business and for trusting in us to make your wedding band. We look forward in seeing you on your next visit to Cozumel and you have our word that every visit to our stores we will have unique quality jewelry to show you along with an outstanding costumer service. Have a great day.
Written 22 April 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Excursion38677540588
Florida1 contribution
1.0 of 5 bubbles
May 2024 • Friends
Extremely rude owner. Grossly overpriced. Listened to private conversations then criticized. Indicated we could not afford his prices. Bad decision on his part. Went to next silver store and we spent over $1000.
Written 20 May 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
I’m Sergio Jr, In 29 years you have been the FIRST person that I have asked to leave my store. I did not bother or pressure you at all and I explain how the prices are set and the 20% discount I’m offering in all the jewelry. When I heard you saying out loud that the prices were crazy, I decided to explain to you that the $55 usd (before the 20%discount) earrings your friend was looking at took at least 2 hours to make them, so the price is not “crazy” like you were shouting at me and telling me that they were very small for that price. If I’m respectful, All I ask in return is the same. And to be clear I will never tolerate rude people. Have a good day.
Written 20 May 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

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SERGIO'S SILVER FROM TAXCO (2024) All You Need to Know BEFORE You Go (with Photos)

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